The Client
Champion Ranch is Texas’ Premier Hunting Ranch & Resort, catering to high-net-worth individuals in search of an exclusive escape.
The Ask
Our primary goal was to increase the awareness of the resort elements of the property and to attract non-hunters in addition to their secured base of hunting customers.
The Solution
We wanted to create an elevated, refined look and feel for Champion Ranch to match their re-orientation towards the travel and hospitality sector. The hunting base was well established and they had a great reputation among hunters, but we needed to convince a non-hunting audience that Champion Ranch offered a high-end resort experience unlike any other resort. We developed a natural, subdued color palette, incorporated high-end print finishes, and directed a multi-day photo and video shoot to capture the unique outdoor experience at Champion Ranch.
Creative Team
Creative Director - Jessica Cervantez
Designers - Jessica Cervantez & Maggie Griffin
Photography - FREEROAM Creative
MOOD BOARD
Our initial mood board focused on a warm, natural color palette pulled directly from the Texas landscape, rustic textures, and a focus on historic hunting elements, but modernized for today.
HIGH END MATERIALS
The budget was not an issue with Champion Ranch, so we chose high-end materials and finishes to elevate print materials beyond what they had done before. Some of the techniques I used on their print materials were custom die cuts, special ordered paper, and copper foiling to create immersive print experiences.
