The Heart O’ Texas Fair & Rodeo has been an annual Waco tradition for almost 70 years that draws in fairgoers from all over Central Texas. The Fair is held annually at the Extraco Events Center and has drawn in well over 100,000 people in attendance. We created and implemented a cohesive look and feel that drew in a record number of fairgoers.
Team
Creative Director - Jessica Cervantez
Designers - Jessica Cervantez & Haley Cash
Theme design
The most challenging part of designing for the HOT Fair & Rodeo is to create elements that can carry the theme across multiple formats. The fair theme is applied across approximately 120 different designed elements, from digital ads to large print billboards and signage.
