The Client
Viapure is a safe, compliant, broad-spectrum CBD that features all of the beneficial nutrients and cannabinoids of the hemp plant, without any of the THC.
The Ask
Viapure asked us to create a complete brand from the ground up to launch their new line of CBD products under a limited budget.
The Solution
This project started with the development of the visual branding. We needed to be able to communicate the legitimacy of this product in a saturated CBD market. We used a clean, medical aesthetic with a beauty product influence to speak to the quality of the ingredients.
This branding led us to initiate a styled shoot to showcase the products for promotional materials, the consumer-focused website design, and social media.
Team
Creative Director - Jessica Cervantez
Designers - Jessica Cervantez & Maggie Griffin
Photoshoot Stylists - Jessica Cervantez & Maggie Griffin
Photography - Bryan Jaska & Maggie Griffin
