The Client
The Tennessee Corn Promotion Board collects and administers the state’s corn checkoff funds. This special fund makes market development, promotion, education, and research possible, benefiting the Tennessee corn industry, agriculture, and economy.
The Ask
Increase awareness among Tennessee drivers about the benefits of using E15.
The Solution
The “Go Blue” campaign capitalizes on growing consumer demands for green energy, GHG reductions, energy independence, and lower fuel prices by educating the public on ethanol and promoting E15. This was achieved through the use of Gas Station TV advertising and animated, eye-catching graphics that stand out at the pump. This body of work won a Silver Addy Award for Branded Content and Entertainment.
