The Client
Farm Credit is a nationwide network of customer-owned financial institutions that serves U.S. farmers and ranchers, farmer-owned cooperatives and other agribusinesses, rural homebuyers, and rural infrastructure providers.
The Ask
Farm Credit needed a strategic concept and design for their 2023 tradeshow booth and materials that would allow them to connect with their long-term customers and draw in new potential leads.
The Solution
The concept of a coffee shop combines the inviting, warm ambiance of a café with Farm Credit's values. It creates an immersive experience that engages attendees. It’s a welcoming space for conversation and connection during a busy tradeshow experience. Everything from the individual furniture selections, shelf accessories, and marketing elements was intended to evoke the feeling of a modern coffee shop while creating a clear connection to the Farm Credit brand.
